Covenant Business Concepts is an award-winning consulting firm. We design and deliver business accelerators, centers of excellence, masterclass series, and professional development and leadership training.
Programs run in a traditional classroom, virtually, or both, so your people can learn where they work.
Our mission
Whether you are transitioning your firm to a learning organization or need a results-focused business development curriculum, our rapid learning solution process keeps you central to the design and facilitation.
Our vision
To be the premier provider of centers of excellence, business accelerators and adult blended learning in the New York Tri-State area, with curriculum aligned to each client's highest goals.
Our purpose
Create innovative business development solutions that help our clients achieve their growth goals and sustainability in the marketplace.
Three principles behind every relationship
Quality
Excellence
Continuous Improvement
Our guiding principles of Quality, Excellence and Continuous Improvement are the hallmark of all our business relationships.
Our entrepreneurial journey
From a New Jersey start in 2005 to accelerators with Columbia, Comcast NBCUniversal, NMSDC and Rutgers.
2005
Covenant Business Concepts is founded.
2009
Certified through the New York and New Jersey Minority Supplier Development Council.
2010
Lands our first client, Ernst and Young.
2012
Begins work with Rutgers Business School.
2013
Partners with NYC Small Business Services.
2014
Joins the African American Chamber of Commerce of New Jersey.
2015
Starts delivering programs with the Columbia Small Business Development Center.
2016
Takes part in the NY NJ Regional MBE Class I.
2017
Launches the NBCU Media and Entertainment EDGE Accelerator.
2018
Begins the NMSDC Centers of Excellence initiative.
2021
Delivers COVID-19 Business Recovery Pathways for Columbia program alumni.
2022
Creates the First Generation Entrepreneurs Program with Columbia Business School.
The people behind every program
Two co-founders, a marketing and finance core, and regional facilitators who bring specialist depth to each cohort.
Willie Mae Veasy
Co-Founder and President
A well-respected enterprise learning professional with deep experience in talent development, instructional design, curriculum development and blended learning. Her work spans learning models, team building, change management, succession planning and virtual learning, with results-based programs for organizations including Comcast NBCU, Ernst and Young, Novartis and Rutgers CUEED.
Danny Veasy
Co-Founder and Vice President
A Business Coach for the Columbia University CU Grow program and a graduate of the Tuck School of Business at Dartmouth program Growing the Minority Business to Scale. His expertise covers process and project management, business development, customer service relations, end-user training and system integration.
Sarita Williams
Marketing Director
Web design and marketing professional leading branding, multimedia and design.
Aisha Chatha
Fractional CFO
Guides the financial side of the firm and its programs.
Regional facilitators
Adrienne FoxSupplier Development and Legal SME
Jason GainesBrand Ambassador and Career Readiness
Dr. Sherritta HughesMental Wellness and Social-Emotional Wholeness
Benjamin LioueFinancial Literacy and Workforce Development
Joshua PaulExecutive Sales and Business Advisor
Alima ReddingExecutive Coaching and Supplier Development
Magdiel SolisCareer Readiness and Workforce Development
Patricia TaittCareer Readiness and Workforce Development
Dr. Kelvin ThomasMarketing and Branding Business Advisor
Questions before getting started?
Talk with our team about your goals, your people and the program that fits them.