CovenantBusiness Concepts
Silhouettes of a team helping one another up a rocky ridge at sunset

Since 2005, a New Jersey partner for growing firms

We create business development solutions that help clients reach their growth goals and stay strong in the marketplace.

Helping you answer your call to excellence

Covenant Business Concepts is an award-winning consulting firm. We design and deliver business accelerators, centers of excellence, masterclass series, and professional development and leadership training.

Programs run in a traditional classroom, virtually, or both, so your people can learn where they work.

Our mission
Whether you are transitioning your firm to a learning organization or need a results-focused business development curriculum, our rapid learning solution process keeps you central to the design and facilitation.
Our vision
To be the premier provider of centers of excellence, business accelerators and adult blended learning in the New York Tri-State area, with curriculum aligned to each client's highest goals.
Our purpose
Create innovative business development solutions that help our clients achieve their growth goals and sustainability in the marketplace.

Three principles behind every relationship

  • Quality
  • Excellence
  • Continuous Improvement

Our guiding principles of Quality, Excellence and Continuous Improvement are the hallmark of all our business relationships.

Our entrepreneurial journey

From a New Jersey start in 2005 to accelerators with Columbia, Comcast NBCUniversal, NMSDC and Rutgers.

  1. 2005

    Covenant Business Concepts is founded.

  2. 2009

    Certified through the New York and New Jersey Minority Supplier Development Council.

  3. 2010

    Lands our first client, Ernst and Young.

  4. 2012

    Begins work with Rutgers Business School.

  5. 2013

    Partners with NYC Small Business Services.

  6. 2014

    Joins the African American Chamber of Commerce of New Jersey.

  1. 2015

    Starts delivering programs with the Columbia Small Business Development Center.

  2. 2016

    Takes part in the NY NJ Regional MBE Class I.

  3. 2017

    Launches the NBCU Media and Entertainment EDGE Accelerator.

  4. 2018

    Begins the NMSDC Centers of Excellence initiative.

  5. 2021

    Delivers COVID-19 Business Recovery Pathways for Columbia program alumni.

  6. 2022

    Creates the First Generation Entrepreneurs Program with Columbia Business School.

The people behind every program

Two co-founders, a marketing and finance core, and regional facilitators who bring specialist depth to each cohort.

Portrait of Willie Mae Veasy

Willie Mae Veasy

Co-Founder and President

A well-respected enterprise learning professional with deep experience in talent development, instructional design, curriculum development and blended learning. Her work spans learning models, team building, change management, succession planning and virtual learning, with results-based programs for organizations including Comcast NBCU, Ernst and Young, Novartis and Rutgers CUEED.

Portrait of Danny Veasy in a navy suit

Danny Veasy

Co-Founder and Vice President

A Business Coach for the Columbia University CU Grow program and a graduate of the Tuck School of Business at Dartmouth program Growing the Minority Business to Scale. His expertise covers process and project management, business development, customer service relations, end-user training and system integration.

Portrait of Sarita Williams in a denim jacket

Sarita Williams

Marketing Director

Web design and marketing professional leading branding, multimedia and design.

Portrait of Aisha Chatha

Aisha Chatha

Fractional CFO

Guides the financial side of the firm and its programs.

Regional facilitators

  • Portrait of Adrienne Fox
    Adrienne FoxSupplier Development and Legal SME
  • Portrait of Jason Gaines
    Jason GainesBrand Ambassador and Career Readiness
  • Portrait of Dr. Sherritta Hughes
    Dr. Sherritta HughesMental Wellness and Social-Emotional Wholeness
  • Portrait of Benjamin Lioue
    Benjamin LioueFinancial Literacy and Workforce Development
  • Portrait of Joshua Paul
    Joshua PaulExecutive Sales and Business Advisor
  • Portrait of Alima Redding
    Alima ReddingExecutive Coaching and Supplier Development
  • Portrait of Magdiel Solis
    Magdiel SolisCareer Readiness and Workforce Development
  • Portrait of Patricia Taitt
    Patricia TaittCareer Readiness and Workforce Development
  • Portrait of Dr. Kelvin Thomas
    Dr. Kelvin ThomasMarketing and Branding Business Advisor

Questions before getting started?

Talk with our team about your goals, your people and the program that fits them.

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